Ummm no? Outperformance of other managers, maybe, but that’s not broadly advertised. Outperformance of the benchmark is, and the benchmark shouldn’t be affected by number of active managers until passive gets so big that arbitrage becomes viable for small and medium sized firms again.
Until then, “top” performers may be able to tout 2% over benchmark as a major selling point rather than a yawn.
Edit: Why is the forum automatically editing out quotes?