Choosing a project discount rate

But it’s not.

I don’t mean to offend you, seems like it really isn’t yours.

you have the points listed out. but are not getting the whole idea

Original statements from your first post:

Point A: Use Project’s required rate of return, not cost of debt or Cost of equity.

Point B: Do not discount at company’s overall cost of capital. I guess you got both of the above.

The 3rd para is where things are going awry. The company’s cost of capital SHOULD NOT BE USED as the rate to discount ALL projects. The Company’s WACC (Cost of capital) is a changing number - due to taking on a larger number of projects, due to changes in capital structure of the company - WACC of the company could change. Yes overall it is the weighted average of each of the projects undertaken by the company. But if you use this number (as a standard) to discount all projects - you run the risk of refusing to take on some very lucrative projects on the one hand (missed opportunity). This is all the author is trying the caution while performing capital budgeting.

I never said that !!!

Here is exactly what I said:

Now if you can answer the bold, then that will be your first post on topic.

Why should the required rate of return of the project be its WACC?

If I can borrow money at 5% and invest it in a very risky project, the required return on the project might be 10%.

That 10% includes the marginal cost of equty.

And you are assuming that the 5% borrowed money issued is not a debt under limited liability? Else you won’t get a low cost on debt. Even if you borrow money near the RFR and use it to finance a project personally, then it’s not part of the project’s debt anymore.