No one knows what the CFA program is

In the US they are. Or at least a lot of them are. I didn’t used to think so, but then I spent enough time interacting with some of them to realize that money is a prime motivator (if not the prime motivator) of doctors in the US. And for those where it’s not, it may just be that the are happy with the outrageous amounts they are paid by virtue of the system without having to get every last dollar. Keep in mind, in the US, medical costs are nearly 2 X what they are in the rest of the first world. Incomes for doctors are materially different here vs. other parts of the word.

I am in an interesting situation. Lots of people at the firms we work with have CFAs. At our firm, almost none.

it will help our/my competitive position.

I probably will have to explain the designation to many at my own firm.