While I agree that the CFP is vastly inferior to the CFA, the CPA, or the JD, I would not agree that it is altogether worthless–neither to the client nor to the advisor.
I liken it to the part-time MBA at Local State University. It’s not Harvard, but it does still add value to some people. I had a bachelor’s in Spanish from a diploma mill, so getting a part-time MBA from LSU had a lot of value to me. Similarly, if you want to work in retail financial planning but have no other credentials to offer, the CFP can add a lot of value.
It is a benefit to both parties, because it shows that the advisor has at least a basic understanding of financial planning principles, and has enough brains and work ethic to get the education and pass the test. This benefits the advisor because (whether this is right, wrong, or indifferent) some people only want to work with CFP’s, because they view them as being “professionals”. And it benefits the client because they are now getting somebody who has done more than just pass their Series 6 and 63, and think they’re qualified to call themselves “Investment Advisor Representatives”.
I agree with Palacios, when he says, “you’d honestly be better off studying up on these topics through your own continuing education with better resources than what is used for the CFP exam.” But it’s not about what you know–it’s about what other people think that you know, and how you can prove it. So in this regard, the CFP is no different than the CFA. (The CPA is a little different, because it is actually a state-granted license that allows you to do things that a non-CPA can’t do, although it is very rarely used for that purpose.)
I also agree with Palacios when he says, “People should really consult CPAs for tax issues and Lawyers for estate planning.” However, this is predicated on the belief that the clients know what questions to ask, which is a HUGE assumption.
I believe that there is value to be added to a person that can quarterback the entire team. There are a lot of moving pieces to a person’s financial life, and most clients don’t understand how all the pieces fit together. That’s where planners add value–they understand how investments and taxes and estate planning all work together.
From personal experience as a tax accountant and a retail broker, I can assure you that the investment advisor (whatever you want to call them), the CPA (if the client even uses one), and the attorney very rarely talk to each other. When I was a tax accountant, the only time I ever called the broker was to get minute details, like stock basis or 1099’s. And as a broker, I had zero desire to talk to CPA’s or attorneys.