Cannot remember the name of this risk

Hello everyone, I cannot remember the name of risk in the curriculum and I am not able to locate it. I know it is there and I read it somewhere but I cannot recall where it was. The risk that an retail or high net worth individual not used to financial markets, sells it investment at the worst possible time (because it touched the bottom) instead of keeping it? Does anyone know what I am talking about please? It has a specific name. Thank you!!

Decision risk as a part of high net worth individual concerns when dealing with ALTERNATIVE investments

You are the best! Thank you very much :slight_smile:

disposition effect, or loss aversion

Thanks but not. It is decision risk as mentioned by the other comment.