Confused about when to use VWAP vs Implementation Shortfall

I just did the 2008 test and there was a question about what trades would be suitable for which strategy.

Based on the answers:

VWAP is unsuitable when: urgency is high, order size is a large percent of volume, large bid ask spread.

IS is unsuitable when: urgency is low, higher volume toward end of day.

I can’t find anywhere in the book where it compairs the two, it only explains them seperately. I’m having a hard to even seeing the point of using on or the other. Can someone who gets this stuff summarize it breifly? I understand how to calcualte them, and the advantges and disadvantges of them, but I don’t understand how they are used as trading strategies. I thought they were just used to determine the cost of the trade after the fact.

This is based off memory.

IS = Front loading, buying early, minimize the delay risk and make sure your oder is executed. Basically you dont want to miss out

VWAP = volume weight adjusted. depends on volume of data. basically, you buy a lot when there are a lot of other buyers. And typically when there is more volume there is a smaller bid ask spread. Since you are dependent on volume, your order could be delayed later in the day.

Yeah I wish there was a table to help organize this stuff.

yeah , IS because you are late to the party and need to catch up, so its front loaded.

VWAP - this is a participation strategy. NOT APPROPIATE FOR AN INFORMATION DRIVEN TRADE. can be gamed by the traders

Both approach need good liquidity and the trading volume is small relative to the daily trading volume.

what if the trading volume is large?

Then you would either use a broker (non-informational) or cross-platform electronicial. Both IS and VWAP has huge market impact if the volume is large making it useless from the cost point of value

ah i see. thanks a lot

Use broker or ECN when you order constitutes large percentage (I’d say more than 20-30%) of daily volume.