Looks like CFA wants to compete with CFP now… but marketing to people with more $$$? Not many advisors have CFA. Being a CFP holder, I know very few of my clients know what CFA is but they sure do know CFP.
I hate seeing CFA ads everywhere now. My local society even advertises in my buildings elevators on the little T.V’s - that’s how you know we’re not slacks since we have televisions in our elevators - and I can’t stand it. Not even in the elevator ride up to my office (corner office that is) can I be without these damn letters on my mind.
I’m surprised that CFA even advertises. If I had to guess, I would’ve said that the CFA program were one of those ”underground” things that doesn’t need advertising as those who know it, know it anyways and those who don’t know it don’t matter.