Saw these guys on Monday in Philly. Very orchestral, overwhelming live. Back up singer is really cute in person. Lead singer has a deep voice, sounds like the singer from The National, if you’re familiar.
Woah, woah, woah…I was completely with you until you dissed Swedish pop sensation Ace of Base. Sure, The Sign wasn’t a muscial masterpiece, but it was damn catchy and I crank it up everytime it comes on the radio.
This " song’ is often taught in Indian B schools as a classic example of viral marketing.No body understood what this song was about but every one enjoyed it a lot.[video:https://www.youtube.com/watch?v=YR12Z8f1Dh8]
What viral marketing was there for that song? They just released it on ytube before the movie got released. I think that it became so popular because the tune was so shit people kept listening to it wondering what the fk. Then when you actually listen to it, it makes twisted sense.
Apparently soup boys is slang in Tamil Nadu for boys who have been rejected and the song means ‘why this rage girl’ or something?
The lyrics are also all complete tamil/english slang.
Empty life, Girl come, Life reverse gear.
If they’re doing weird wordplay this song is far better.
On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers’ messages in every user’s e-mail notes.Kolaveri Di has broken most records of being the most watched, most talked about and most viral of all music videos. Was this an accidental mega-hit or was it the result of a well-orchestrated ‘strategy’? The debate between the influence of the invisible hand of Providence and the visible hand of real people increases the potency of the Kolaveri viral. For a song, a video or a story to be successful, three elements need to be aligned message, messenger and media. The mark of a message that has potential to fire a viral phenomenon is its quality of being ‘earthy’, ‘spontaneous’, and ‘identifiable with the messenger’. A message needs to be worth talking about it should contain some comedy, some pathos, and some hope at the end. Had Kolaveri been punched and clipped to make it clinically precise, the song would have been robbed of its natural blemishes. Lack of precision and imperfections are natural and the masses identify with stories that exhibit them, leaving some room for imagination, self-projection and empathy. A lesson for viral marketing from the Kolaveri phenomenon is the unpredictability of the traction that messages acquire. The greatest utility of social networking is to use the technological possibilities as a vehicle to spread brand messages through community connections. Viral messages spread very rapidly. Brands, on the contrary, need stories and messages to stay afloat in the social network for a longer duration. And that is where marketers’ infatuation with social media networks ends and a durable romance starts. Read more :http://timesofindia.indiatimes.com/business/india-business/Kolaveri-Di-song-an-example-of-viral-marketing-say-IIMs/articleshow/10987705.cms
Whenever I’ve had a good week at the office, there is only one solution for Friday afternoons: Jay-Z’s “Big Pimpin” on auto-replay until it’s time for me to leave for happy hour.